We believe in staying true to the core of who you are. The core of who we are started with the 'extreme original' sweatshirts. Our first ever release. Overtime we developed and refined our logo. We now have the CORE+ collection with a range of staple items that are availble throughout the year.
Over the years we developed and recreated the design, still keeping core elements of it (the arch) and giving the logo more of a premium feel.
Refining the overall brand, increasing the overall quality